Auto-tagging
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Auto-tagging

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Increase contextual understanding and asset relationships intelligently, automatically and easily through our auto-tagging feature.

Upload

As we upload an asset, the BrandHub uses artificial intelligence to 'read' the file, and understand the asset’s content & context.

The BrandHub will then cross reference the tags & description generated by the AI to deliver accurate smart-tags & asset captions.

⚠️
The BrandHub only attributes tags that have a 'confidence rating' of 95% accuracy or higher.
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Where tags appear

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Primarily, tags will appear on the asset details page, beneath the asset's keywords, but differentiated by design.

Permissions

Only admin level users have the permission to add, edit or delete tags from assets.

How to edit tags

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Should a tag not be suitable for the asset (in this case ‘skating’ wasn’t quite right), you can easily amend the attributed tags via a checkbox (check & uncheck) and clicking save. By design, this doesn't 'delete' the attributed tag, it'll just remove it from the asset.

How to add and remove a custom tag

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To ensure accuracy and flexibility, easily add your own custom tags to the asset, if on the occasion it wasn't picked up by the AI. In this example, ‘running’ was added as a tag. If you want to remove the custom tag from the asset, simply click the red 'trash' icon which will delete the custom tag from the asset.

How tags are used

Tags will be available across the BrandHub as asset metadata for users to search or filter against.

Tags have platform-wide search functionality creating a seamless user journey. Below, the asset with the custom tag ‘running’ appears in Global Search results just moments after the tag was created.

The search associated to tags has been developed so that each client can specify their own weighting dependent upon their individual requirements. This setting works in relation to the other existing search weightings.

Auto-tags immediately available within global search results
Auto-tags immediately available within global search results

Clicking on a particular tag will search the Asset Library for that term.

Available file types

Presently, the file types processed by the BrandHub for auto-tagging are images & video.

Caption file types

Images

The file types listed below are an exhaustive list of image file types that can be auto-tagged by the BrandHub.

  • GIF
  • JFI
  • JP2
  • JPF
  • JPX
  • PDB
  • PDF
  • PPM
  • PSD
  • TIF
  • VDA
  • BMP
  • DIB
  • ICB
  • JFIF
  • JPE
  • JPG
  • MJ2
  • PFM
  • PNG
  • SGI
  • TIFF
  • VST
  • JIF
  • JPEG
  • JPM
  • PAM
  • PCX
  • PGM
  • PNM
  • PSB
  • RIE
  • TGA
  • TPIC

Videos

The file types listed below are an exhaustive list of video file types that can be auto-tagged by the BrandHub.

⚠️
Only the first frame of a video is processed by the auto-tagging feature.
  • AVI
  • M4A
  • M4R
  • M4B
  • WMV
  • M4P
  • MP4

Captions — alternative text

Captions are automatically generated using the same process as our tags.

Every image should have alternative text, to comply with the WCAG AA.

Edit captions

Captions are automatically generated using the same process as our tags.

We can edit this from the Asset Details Page > Actions > Edit Basic Information.

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